Do a good thing! Optimize your images, save your visitors some bandwidth and improve your SEO!

Good image optimization can increase your page speed enormously and is an essential part of SEO. Here is my list of 3 great WordPress plugins that will help you to optimize images and drive their file size into the ground!

I have chosen these three plugins based on the following criteria:

  • Free to use, or at least the basic version of the plugin is
  • No registration or e-mail signup is necessary. Therefore you can start using the plugins right away
  • The plugins do an excellent job of image compression without losing too much image quality
  • Each Plugin is kept up to date with the latest Version of WordPress and has an active Support

Compress JPEG & PNG images

TinyPNG WordPress Plugin

TinyPNG is first and foremost known for their online image compression tools on tinypng.com, which lets you upload images and optimize them in seconds. Personally, I have been using their services for years, they saved me a great deal of time when I just had to optimize a couple of images outside of Photoshop or WordPress. Equally fine is their WordPress Plugin, which can optimize images upon upload, has a bulk optimization feature and even supports the compression of animated PNG files. While TinyPNG does not have as many options as the other two plugins on this list, it is still a great choice and who doesn’t like Pandas!
Check out TinyPNG

Smush Image Compression and Optimization

WP Smush

The fine folks of wpmudev.org known many great WordPress plugins, are also the authors of WP Smush, probably the most popular plugin on this list, WP Smush is very user-friendly and the free version does an excellent job at optimizing JPG, PNG and GIF files. The bulk feature can save you a lot of time and it is possible to optimize images that have already been uploaded  prior to the installation of the plugin. While the paid version squeezes even the last unnecessary byte out of your images, the free version works just fine for most cases.
Check out WP Smush

EWWW Image Optimizer

EWWW Image Optimizer

The EWWW Image Optimizer is a very popular image optimization Plugin amongst WordPress users. Once installed the plugin optimizes JPG, PNG and GIF files on upload and just like WP Smush it can also optimize the images that have already been uploaded. You have the choice between optimizing images using your own server or using cloud services which require an API Key. In addition to that, the plugin saves you time by allowing you to convert images into other file formats, JPG to PNG for example.
Check out EWWW Image Optimizer

Conclusion

Optimizing your images is only one basic part of SEO but often overlooked. Using these plugins you will be suprised how much file size you can save. Your visitors as well as search engines will thank you for it!