This tutorial will show you the basics of creating a landing page in WordPress using the Inbound theme. Whether you want to start from scratch or use the theme’s templates, I will cover both options.

Creating a landing page using the theme’s templates

Inbound comes with a growing collection of templates, that can easily be modified to your liking and therefore making it a fast way to start with your project.

Landing Page in WordPress

Installing a landing page template

After you have uploaded and activated the theme you can choose between multiple landing page templates that cover various topics. To install a template go to “Appearance > Theme Options > Templates”, here you can install the design you like. If you want to try out various designs, you can do so by just clicking on a different template. The theme makes it possible to install multiple designs at the same time, without overwriting the template that you previously installed.

WordPress Landing Page Tutorial

Modifying a landing page template

Once you have installed a design that you like, you can modify the page by clicking on “Edit Page”. Inbound, comes with the Site Origin Page Builder, which makes it easy to add, rearrange and delete sections, widgets and text of your landing page.

WordPress Landing Page Tutorial

Starting from Scratch

When none of the pre-designed templates fits your needs, you can also create a design from scratch. While this takes a little longer, it is also easy to do and Inbound gives you a ton of options to create the design you need for your product or service.

Creating a Profile

First, we have to create a Profile for your landing page, go to “Profiles” and click on “Add New Profile”. A profile, is the backbone of your landing page. Each profile contains a set of theme options, including color and typography settings, that can be assigned to individual pages or parts of your site. That way you can make your landing page look different from the rest of your WordPress website or create entirely different versions of one design.

WordPress Landing Page Tutorial

Creating a Banner

Next, is creating a banner. The header or above the fold area is the essential part of any landing page. It is here where you convince the user within a split second to take a decision. That is why, Banners are a separate section in Inbound, which allows you to reuse a banner on multiple pages, saving you the hustle to create a particular banner over and over again. You can create a banner by clicking on “Banners > Add New Banner”. The themes page builder lets you create a banner just like you would creating a new page.

WordPress Landing Page Tutorial

Creating the Landing Page

After we have created our Profile and Banner, it is time to create the actual landing page. When you create a new page, you can assign the created Profile and Banner to that page.

WordPress Landing Page Tutorial

With these simple steps, we have laid down the foundation of our landing page. Now you can start adding widgets, forms, text, images and other content you can think of to your page.

WordPress Landing Page Tutorial

Wrapping things up

Creating a landing page in WordPress using the Inbound theme is easy to do. Wether you want to start from scratch or use one of the themes demos, you have plenty of options to create the design you need. We only scratched the surface of what is possible. In the future we will publish an in-depth tutorial on how to create a landing page in WordPress from A to Z. If you have any questions or suggestions, please let us know in the comments!